Understanding The Meaning of Colors
The meaning of colors can vary depending on culture and circumstances. Each color has many aspects to it. A few simple concepts of colors to understand the language of colors.
Color is a form of non verbal communication. It is not a static energy and its meaning can change from one day to the next with any individual – it all depends on what energy they are expressing at that point in time.
For example, a person may choose to wear red on a particular day and this may indicate that this is their favorite (personality) color, or they are ready to take action, or they may be passionate about what they are going to be doing that day, or again it may mean that they are feeling angry that day, on either a conscious or subconscious level. All are traits of the color red.
Significance of Colors in Astrology
Sun : Since the color of Sun is red, the strengthening of Sun in the horoscope of an individual should be done with red flowers or saffron-color items. The recommended stone is ruby which is also red. This color represents energy and power. It also shows vitality and creativity. However, excess of red is harmful. Therefore, the weight of the gemstone has to be carefully decided. This color is not recommended to be used for people who have heart trouble.
Moon : It is pale white. This color contains all the seven colors of the spectrum and has purifying properties. It influences the thought process and leads towards virtue and spirituality. However, excess of white is also not good. The astrological methods for strengthening the Moon in the horoscope revolve around white items like white flowers (white lotus, jasmine, lily etc), milk, curd, rice flour, white sandalwood etc and among the gems white pearl is prescribed.
Mars : The red color Mars emits slightly yellowish rays. The difference between Sun red and Mars red is that the red in Sun indicates royalty while the red in Mars indicates violence. The redness of Mars associates with the RBC (red blood cells). Deficiency of Mars red can cause blood-related problems while the excess of red can be a cause of accidents and excessive aggression. For treatment of Mars-related problems red or yellow color is prescribed. The gems prescribed are red coral and pink coral. Prescribed herbs and grains are red lentil, ashwagandha (winter cherry), turmeric and onions which coincide with its fiery nature.
Mercury : This planet is of green color and this color stands for balance, harmony and hope. It has the capacity to calm down agitated nerves and mind. Therefore, this color is good for people suffering from heart problems. This is also good for pregnant women. Excess of greens can cause lethargy. Since, Lord Vishnu is symbolized by Mercury, green color basil leaves (tulsi) are recommended for Mercury-related problems. The other items are bhringaraj (Eclipta Alba), passion flower, zizyphus, mint, sage etc. The compatible gemstone is green emerald.
Jupiter : The color of Jupiter is yellow or yellowish orange. The effects of both these colors are generally positive. This is, therefore, a benefit planet. Its color has a warming effect and energizes the nervous system. The yellowness produces stimulating effect on intellect. The compatible items for treatment of Jupiter-related problems are ashwagandha and other yellow flowers. Nuts like almonds, walnuts and cashews are also prescribed. The compatible gemstone for Jupiter is yellow sapphire and yellow topaz.
Venus : The color is pure white which is a combination of all colors of spectrum. Moon is pale white but Venus is bright white. The effects of the white color are the same as in Moon but Moon represents simplicity while Venus represents sophistication. The compatible items for treatment of Venus related problems are rose, saffron, jasmine, lotus, lily, white musali (Asparagus adscendens), amalaki (Emblica officinalis), aloe gel (Aloe Vera) etc. The compatible gem stone is diamond. White zircon and quartz crystal are also prescribed.
Saturn : The color of Saturn is black. This color is caused by the absence of light. The rays emitted by Saturn are of violet color. Black is a calming color for agitated persons and is also known for its protective properties. There are negative qualities also like resistance, obstruction, opposition, and enmity. Excess of black is a cause of depression. The compatible items for treating Saturn-related problems are generally of black color like, black sesame, urad, shilajit (Ozokerite), comfrey root, triphala (herbs including amalaki, bibhitaki and haritaki), iron etc. The compatible gemstone is blue sapphire which is highly risky to recommend because of the fiery nature of the planet.
Rahu : This shadow planet is regarded as smoky or black in color. The compatible items for treatment are camphor, bayberry, eucalyptus, sandalwood, lotus etc. Gomedha (hessonite garnet) is the recommended gemstone for Rahu-related issues.
Ketu : This shadow planet is generally considered brown in color. Brown color is not the original color of the spectrum. The compatible items for treating Ketu-related problems are bayberry, wild ginger, juniper, bhringaraj, skullcap, passion flower etc. The recommended gemstone is cat’s eye (chrysoberyl family).
Use in Colors in retail and business:
Here are some ways in which colors are used in retail and business:
- Red: Creates urgency – often used in sales and impulse sales
- Green: Easy, calm – used to relax people
- Blue: Creates trust – used by financial institutions such as banks
- Navy blue: Cheaper – selling to price-sensitive
- Royal blue: Urgency – selling to impulse buyers
- Pink: Romantic – selling to women and girls
- Yellow: Grabbing attention – used in displays and windows
- Orange: Energizing – used to push for action, as in impulse buying
- Purple: Calm – used in anti-aging products
- Black: Power – selling luxury, aggressive products, or to impulse buyers
The Meaning of Colors
The Color Red
Red is the color of energy, passion, action, ambition and determination. It is also the color of anger and sexual passion. If red your favourite color, you are action oriented with a deep need for physical fulfillment and to experience life through the five senses.
The Color Orange
Orange is the color of social communication and optimism. From a negative color meaning it is also a sign of pessimism and superficiality. If orange is your favourite color, you have a great need to be with people, to socialize with them, and be accepted and respected as part of a group. You also have a need for challenges in your life, whether it is physical or social challenges.
The Color Yellow
With the meaning of colors, in color psychology, yellow is the color of the mind and the intellect. It is optimistic and cheerful. However it can also suggest impatience, criticism and cowardice. If yellow as your favourite color, it means you have a deep need for logical order in your everyday life and to be able to express your individuality by using your logical mind to inspire and create new ideas.
The Color Green
Green is the color of balance and growth. It can mean both self-reliance as a positive and possessiveness as a negative, among many other meanings. If green is your favourite, you have a deep need to belong, to love and be loved, and to feel safe and secure. You need acceptance and acknowledgment for the everyday things you do for others – just a ‘thank you’ is sufficient.
The Color Blue
Blue is the color of trust and peace. It can suggest loyalty and integrity as well as conservatism and frigidity. If blue is your favourite color, you have a deep need to find inner peace and truth, to live their life according to their ideals and beliefs without having to change their inflexible viewpoint of life to satisfy others.
The Color Purple or Violet
Purple is the color of the imagination. It can be creative and individual or immature and impractical. If purple or violet is your favourite color, you have a deep need for emotional security and to create order and perfection in all areas of your life, including your spiritual life. You also have a deep need to initiate and participate in humanitarian projects, helping others in need.
The Color Pink
The color psychology of pink is unconditional love and nurturing. Pink can also be immature, silly and girlish. If pink is your favourite color, you have a deep need to be accepted and loved unconditionally.
The Color Brown
The color brown is a friendly yet serious, down-to-earth color that relates to security, protection, comfort and material wealth. If brown is your favourite color, you have a deep need for a safe, secure, simple and comfortable existence with supportive family and friends.
The Color Black
Black is the color of the hidden, the secretive and the unknown, creating an air of mystery. It keeps things bottled up inside, hidden from the world. If black is your favourite color, you have a need for power and control in order to protect their own emotional insecurities.
The Color White
White is color at its most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion. If white is your favourite color, your deepest need is for simplicity in your own life and to be independent and self-reliant so you do not need to depend on anyone else.
The Color Grey
From a color psychology perspective, grey is the color of compromise – being neither black nor white, it is the transition between two non-colors. It is unemotional and detached and can be indecisive. If grey is your favorite color, you are the middle of the road type, cool, conserved, composed and reliable. You tend to conform just to keep the peace.
The Color Indigo
Indigo is the color of intuition. In the meaning of colors it can mean idealism and structure as well as ritualistic and addictive. If Indigo is your favourite color, you have a need to feel in harmony and at one with the Universe and to be accepted by others as the aware and intuitive spiritual beings that they are.
The Color Turquoise
The color meaning of turquoise is communication and clarity of mind. It can also be impractical and idealistic. If turquoise is your favorite color. your deepest need is to create emotional balance in your life, to be able to express your hopes and dreams no matter how idealistic they may be and to make your own way in the world under your own terms.
The Color magenta
In the meaning of colors, magenta is a color of universal harmony and emotional balance. It is spiritual yet practical, encouraging common sense and a balanced outlook on life. If magenta, is your favourite color, you are a non-conformist who sees life from a different point of view.
The Color Silver
Silver has a feminine energy; it is related to the moon and the ebb and flow of the tides – it is fluid, emotional, sensitive and mysterious. If silver is your favourite color, you are intuitive and insightful and have a strong connection with a higher spiritual guidance.
The Color Gold
Gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the color psychology of gold implies affluence, material wealth and extravagance. If gold, is your favourite color, you radiate charisma, personality and individuality, making others feel relaxed and valued in your company.