The Meaning of Colors
The meaning of colors can vary depending on culture and circumstances. Each color has many aspects to it. A few simple concepts of colors to understand the language of colors.
Color is a form of non verbal communication. It is not a static energy and its meaning can change from one day to the next with any individual – it all depends on what energy they are expressing at that point in time.
For example, a person may choose to wear red on a particular day and this may indicate that this is their favorite (personality) color, or they are ready to take action, or they may be passionate about what they are going to be doing that day, or again it may mean that they are feeling angry that day, on either a conscious or subconscious level. All are traits of the color red.
Significance of Colors in Astrology
Sun : Since the color of Sun is red, the strengthening of Sun in the horoscope of an individual should be done with red flowers or saffron-color items. The recommended stone is ruby which is also red. This color represents energy and power. It also shows vitality and creativity. However, excess of red is harmful. Therefore, the weight of the gemstone has to be carefully decided. This color is not recommended to be used for people who have heart trouble.
Moon : It is pale white. This color contains all the seven colors of the spectrum and has purifying properties. It influences the thought process and leads towards virtue and spirituality. However, excess of white is also not good. The astrological methods for strengthening the Moon in the horoscope revolve around white items like white flowers (white lotus, jasmine, lily etc), milk, curd, rice flour, white sandalwood etc and among the gems white pearl is prescribed.
Mars : The red color Mars emits slightly yellowish rays. The difference between Sun red and Mars red is that the red in Sun indicates royalty while the red in Mars indicates violence. The redness of Mars associates with the RBC (red blood cells). Deficiency of Mars red can cause blood-related problems while the excess of red can be a cause of accidents and excessive aggression. For treatment of Mars-related problems red or yellow color is prescribed. The gems prescribed are red coral and pink coral. Prescribed herbs and grains are red lentil, ashwagandha (winter cherry), turmeric and onions which coincide with its fiery nature.
Mercury : This planet is of green color and this color stands for balance, harmony and hope. It has the capacity to calm down agitated nerves and mind. Therefore, this color is good for people suffering from heart problems. This is also good for pregnant women. Excess of greens can cause lethargy. Since, Lord Vishnu is symbolized by Mercury, green color basil leaves (tulsi) are recommended for Mercury-related problems. The other items are bhringaraj (Eclipta Alba), passion flower, zizyphus, mint, sage etc. The compatible gemstone is green emerald.
Jupiter : The color of Jupiter is yellow or yellowish orange. The effects of both these colors are generally positive. This is, therefore, a benefit planet. Its color has a warming effect and energizes the nervous system. The yellowness produces stimulating effect on intellect. The compatible items for treatment of Jupiter-related problems are ashwagandha and other yellow flowers. Nuts like almonds, walnuts and cashews are also prescribed. The compatible gemstone for Jupiter is yellow sapphire and yellow topaz.
Venus : The color is pure white which is a combination of all colors of spectrum. Moon is pale white but Venus is bright white. The effects of the white color are the same as in Moon but Moon represents simplicity while Venus represents sophistication. The compatible items for treatment of Venus related problems are rose, saffron, jasmine, lotus, lily, white musali (Asparagus adscendens), amalaki (Emblica officinalis), aloe gel (Aloe Vera) etc. The compatible gem stone is diamond. White zircon and quartz crystal are also prescribed.
Saturn : The color of Saturn is black. This color is caused by the absence of light. The rays emitted by Saturn are of violet color. Black is a calming color for agitated persons and is also known for its protective properties. There are negative qualities also like resistance, obstruction, opposition, and enmity. Excess of black is a cause of depression. The compatible items for treating Saturn-related problems are generally of black color like, black sesame, urad, shilajit (Ozokerite), comfrey root, triphala (herbs including amalaki, bibhitaki and haritaki), iron etc. The compatible gemstone is blue sapphire which is highly risky to recommend because of the fiery nature of the planet.
Rahu : This shadow planet is regarded as smoky or black in color. The compatible items for treatment are camphor, bayberry, eucalyptus, sandalwood, lotus etc. Gomedha (hessonite garnet) is the recommended gemstone for Rahu-related issues.
Ketu : This shadow planet is generally considered brown in color. Brown color is not the original color of the spectrum. The compatible items for treating Ketu-related problems are bayberry, wild ginger, juniper, bhringaraj, skullcap, passion flower etc. The recommended gemstone is cat’s eye (chrysoberyl family).
Use in Colors in retail and business:
Here are some ways in which colors are used in retail and business:
Red: Creates urgency – often used in sales and impulse sales
Green: Easy, calm – used to relax people
Blue: Creates trust – used by financial institutions such as banks
Navy blue: Cheaper – selling to price-sensitive
Royal blue: Urgency – selling to impulse buyers
Pink: Romantic – selling to women and girls
Yellow: Grabbing attention – used in displays and windows
Orange: Energizing – used to push for action, as in impulse buying
Purple: Calm – used in anti-aging products
Black: Power – selling luxury, aggressive products, or to impulse buyers